Toyota Rumion to Launch in India this September, Taking on Maruti Ertiga
Toyota Rumion to Launch in India this September, Taking on Maruti Ertiga
Toyota is all set to launch its new MPV, the Rumion, in India this September. The Rumion is based on the Maruti Ertiga, and it will be positioned as a premium offering in the MPV segment. The Rumion will be available in both petrol and diesel engine options, and it will have a host of features that are not available on the Ertiga.
The Rumion, which initially launched in South Africa in October 2021, has become extremely popular globally. During the same month, Toyota lost no time in registering the name Rumion as a trademark in India. The Rumion will soon be introduced, becoming Toyota’s fourth MPV in India, joining the Innova Crysta, Innova Hycross, and Vellfire, all of which have enjoyed tremendous success. Notably, a complete model redesign for the Vellfire MPV is also anticipated soon.
Toyota Rumion to be Based on Maruti Ertiga
The Rumion MPV looks remarkably similar to the Ertiga, its counterpart from India, with only minor visual differences. It stands apart thanks to the grille, distinctive alloy wheel design, and Toyota emblems rather than Suzuki ones.
The Rumion will have the same platform and engine options as the Ertiga, but it will have a different exterior design and interior layout. The Rumion will also have some features that are not available on the Ertiga, such as a panoramic sunroof and a 9-inch touchscreen infotainment system.
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Features and Specifications
The Rumion will be available in both petrol and diesel engine options. The petrol engine is a 1.5-liter unit that produces 105 horsepower and 138 Nm of torque. The diesel engine is a 1.5-liter unit that produces 90 horsepower and 200 Nm of torque. The Rumion will be available with a 5-speed manual transmission or a 4-speed automatic transmission.
The Rumion will have a spacious interior that can seat up to 7 people. The interior will be well-equipped with features such as a touchscreen infotainment system, a multi-function steering wheel, and automatic climate control. The Rumion will also have a host of safety features, such as ABS, EBD, and airbags.
Price and Availability
The Toyota Rumion is expected to be priced between ₹10 lakh and ₹15 lakh. The Rumion will be available in India from September 2023.
Competition
The Toyota Rumion will face stiff competition from the Maruti Ertiga, which is the current market leader in the MPV segment in India. The Ertiga is a well-rounded MPV that offers a good balance of features, performance, and price. However, the Rumion is expected to have a more premium feel and offer more features, which could give it an edge over the Ertiga.
Target Audience
The Toyota Rumion is targeting families and businesses that are looking for a spacious and comfortable MPV. The Rumion’s premium features and price point will make it a more attractive option for buyers who are looking for a step up from the Maruti Ertiga.
Impact on the Market
The launch of the Toyota Rumion is expected to have a significant impact on the Indian MPV market. The Rumion is the first new MPV to be launched in India in several years, and it is expected to shake up the market. The Rumion’s premium features and price point could attract buyers who are looking for a more luxurious and spacious MPV. This could lead to increased competition in the MPV segment, which is good news for consumers.
Conclusion
The Toyota Rumion is a promising new MPV that has the potential to be a success in India. The Rumion has a number of features that are not available on the Maruti Ertiga, and it is also expected to be priced slightly higher. This could make the Rumion a more attractive option for buyers who are looking for a premium MPV.
For more details visit Toyota Bharat
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