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Crompton’s Built-In Kitchen Appliances Business Case Study Showcased in the India Edition of ‘Essentials of Modern Marketing’

Crompton’s Built-In Kitchen Appliances Business Case Study Showcased in the India Edition of ‘Essentials of Modern Marketing’ Having ventured into the ‘Built-In Kitchen Appliances‘ category, Crompton Greaves Consumer Electricals Ltd., a prominent player in the industry, has been featured in the India Edition of Essentials of Modern Marketing by Philip Kotler and Tuhin Mukherjee. The […]